Spotify data reveals a significant rise in both podcast listenership and gospel music streams in Nigeria.
Spotify, a global streaming platform, says Nigeria’s Podcast listenership and gospel music streams have increased from 2022 to 2024 by 482% and 1228% respectively.
Phiona Okumu, Spotify’s Head of Music, Sub-Saharan Africa, who disclosed this in a statement on Friday, said this was in celebration of Easter.
Okumu said “The growth in Gen Z’s engagement with gospel content on Spotify is a testament to its growing popularity.
“Spotify data reveals a significant rise in both podcast listenership and gospel music streams in Nigeria,
“In Nigeria, podcast listenership has increased by 482% and for gospel music streams, there is an increase of 1228%.
“For Kenya, we have an increase in podcast listenership at 69% and on gospel music streams, we have an increase of 365%.
“For podcast listenership in South Africa, we have an increase of 44% and in Ghana, we have 85%.
“And for gospel music streams in South Africa, we recorded 288% increase while in Ghana, there is a 329% increase.”
According to her, enthusiasm is further reflected in the creation of user-generated playlists. She said this had Nigeria boasting over 140,000, South Africa surpassing 470,000, Kenya exceeding 70,000, and Ghana with more than 45,000 gospel playlists curated by Gen Z users.
“Easter is upon us! This year, Spotify is creating a dedicated haven, an Easter gospel hub, “He is Risen” for all those seeking connection, spiritual enrichment, and joyful celebration.
“It promises to be fun while also offering a spiritually ethereal experience for lovers of the Christian faith.
“The Spotify Easter “He is Risen” hub is your one-stop shop for all things gospel. It is a treasure trove of playlists overflowing with lenten selections for quiet reflection, and vibrant Christian and Gospel music from across Africa.
“Individuals can dive deeper with a selection of enriching podcasts of sermons, bible study sessions, daily devotions and prayers from inspiring preachers that will fuel your faith journey and keep your spirit strong,” she said.