Booming scores despite various challenges internally and externally.
Netflix records substantial growth in Q3 2023 even with recent account sharing restrictions.
In recent reports by TradingPlatforms.com, this new surge of 9 million new subscribers occurred during July, August, and September this year.
According to Edith Reads, a TradingPlatform finance analyst, the recent growth comes as a shock to many. ”Many analysts are shocked as they expected subscriptions’ growth to be affected by the strikes in Hollywood and crackdown on password-sharing”, she said.
In May 2023, users received news for the first time that account sharing features were going to be banned. The new change began heavily in the United States before moving to other countries and continents.
The Hollywood actors and writers strike, which hit 100 days on October 22, 2023, has also been a source of concern for the content the streaming platform attracts it’s users with.
However, Netflix has proved to be on top of its game, constantly rolling out a huge variety of content that serves the viewers’ needs.
Here in Nigeria, the last quarter has welcomed the likes of The Black Book, which successfully maintained a spot on the top 10 English films globally for three weeks consecutively; Jagun Jagun which came in fifth on the top 10 chart for non-English films globally; and, much recently, Ijogbon coming in eighth on the top 10 chart for non-English films globally in just three days.
These and many more exciting titles globally have also been described as an attraction for new subscribers.